Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut.
Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and Ab InBev, according to the company. The $100 million in deals represents two-thirds of Quibi’s $150 million in first-year ad inventory.
Whitman, in an interview at Variety Studio at Cannes presented by Inscape & iSpot.tv, said Quibi inked the deals after going to pitch marketers starting in the February. “What we aspired to do was build a platform that advertisers would love,” she said. “We wanted to get a small number of innovative, iconic brands to help us do that.”
Asked how Quibi was able to book the deals, Katzenberg quipped, “I got Meg Whitman — that’s what I did,” referring to the former CEO of Hp and eBay.
Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and Ab InBev, according to the company. The $100 million in deals represents two-thirds of Quibi’s $150 million in first-year ad inventory.
Whitman, in an interview at Variety Studio at Cannes presented by Inscape & iSpot.tv, said Quibi inked the deals after going to pitch marketers starting in the February. “What we aspired to do was build a platform that advertisers would love,” she said. “We wanted to get a small number of innovative, iconic brands to help us do that.”
Asked how Quibi was able to book the deals, Katzenberg quipped, “I got Meg Whitman — that’s what I did,” referring to the former CEO of Hp and eBay.
- 6/19/2019
- by Todd Spangler
- Variety Film + TV
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