It has been a stellar year for bad ads – but when the worst kind of trailer is the one nobody talks about, it’ll do no damage to the industry
Modern Toss on marketing movie trailers...
When is the optimum time to arrive at the cinema? If you answered: “Exactly 10 minutes before the advertised start, so I can be seated in time to catch all the trailers,” then, congratulations. That was the correct answer 15 years ago. These days, if you make it to your seat before the BBFC’s rating card you are in risk of seeing something you might not like.
Sonic the Hedgehog, Cats, Last Christmas, Doolittle: 2019 has been a banner year for bad trailers. None of the above titles have even reached the multiplexes yet, but their promos have already been comprehensively dissected and dissed online. First there was Paramount’s upcoming video game adaptation Sonic the Hedgehog,...
Modern Toss on marketing movie trailers...
When is the optimum time to arrive at the cinema? If you answered: “Exactly 10 minutes before the advertised start, so I can be seated in time to catch all the trailers,” then, congratulations. That was the correct answer 15 years ago. These days, if you make it to your seat before the BBFC’s rating card you are in risk of seeing something you might not like.
Sonic the Hedgehog, Cats, Last Christmas, Doolittle: 2019 has been a banner year for bad trailers. None of the above titles have even reached the multiplexes yet, but their promos have already been comprehensively dissected and dissed online. First there was Paramount’s upcoming video game adaptation Sonic the Hedgehog,...
- 11/12/2019
- by Ellen E Jones
- The Guardian - Film News
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