ABC’s hottest new star doesn’t have a long resume of previous sitcom gigs and character roles. But the network is hoping viewers like what they see.
Facebook’s Portal, a mobile device that facilitates video chats, is turning up in some of ABC’s most popular programs as part of a broader ad deal. A Portal figured prominently in the recent season premiere of the network’s “Modern Family.” On Friday, ABC’s’ “Good Morning America” ran a segment showing how a family in New York used a Portal to connect with relatives in Kentucky. And a Portal will be spotted in prominent fashion in the December 10th broadcast of another well-known ABC series, “Black-ish.”
Even as a range of new gadgets threaten to replace the TV screen for a rising generation of viewers, their manufacturers keep turning to TV shows to demonstrate what the wonder machines can do.
Facebook’s Portal, a mobile device that facilitates video chats, is turning up in some of ABC’s most popular programs as part of a broader ad deal. A Portal figured prominently in the recent season premiere of the network’s “Modern Family.” On Friday, ABC’s’ “Good Morning America” ran a segment showing how a family in New York used a Portal to connect with relatives in Kentucky. And a Portal will be spotted in prominent fashion in the December 10th broadcast of another well-known ABC series, “Black-ish.”
Even as a range of new gadgets threaten to replace the TV screen for a rising generation of viewers, their manufacturers keep turning to TV shows to demonstrate what the wonder machines can do.
- 11/29/2019
- by Brian Steinberg
- Variety Film + TV
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