Quibi co-founders Jeffrey Katzenberg and Meg Whitman spent Friday at the Sundance Film Festival wooing filmmakers on what they call the next generation of storytelling. Quibi also offered its first-ever preview of the platform in action, with a VIP cocktail party that allowed guests to preview some of the 175 titles that will be available in the mobile-only streaming platform’s first year.
For the uninitiated, Quibi serves up short-form content — movies broken into chapters and an array of scripted and nonscripted series, all with runtimes of 10 minutes or less — that’s meant to replace scrolling through Instagram in line at Starbucks or falling into the dread of Twitter in the dentist’s office waiting room.
Talent doesn’t need to be convinced. It already seems like everyone has a Quibi show at the company, which has poured millions into commissioning projects that are licensed rather than owned by the platform.
For the uninitiated, Quibi serves up short-form content — movies broken into chapters and an array of scripted and nonscripted series, all with runtimes of 10 minutes or less — that’s meant to replace scrolling through Instagram in line at Starbucks or falling into the dread of Twitter in the dentist’s office waiting room.
Talent doesn’t need to be convinced. It already seems like everyone has a Quibi show at the company, which has poured millions into commissioning projects that are licensed rather than owned by the platform.
- 1/25/2020
- by Chris Lindahl
- Indiewire Television
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