Quibi’s first-day app downloads hit around 300,000, coming after months of steady hype surrounding Jeffrey Katzenberg’s ambitious mobile-only streaming service.
That’s according to preliminary estimates from mobile-analytics firm Sensor Tower. Currently, as of Tuesday morning, Quibi ranks as the No. 3 top free app overall on Apple’s App Store in the U.S. (following Zoom and TikTok).
Compared with the bow of Disney Plus, Quibi had a far smaller jump out of the gate: On Nov. 12, 2019, the Mouse House’s streaming app notched approximately 4 million installs in the U.S. and Canada. That puts Quibi’s Day One download total at 7.5% of Disney Plus for the same territories, per Sensor Tower.
To be sure, Disney Plus benefited from a large collection of brand-name movie and TV titles, including Star Wars, Pixar, Marvel and Disney films, as well as 30 seasons of “The Simpsons” along with originals like “The Mandalorian.
That’s according to preliminary estimates from mobile-analytics firm Sensor Tower. Currently, as of Tuesday morning, Quibi ranks as the No. 3 top free app overall on Apple’s App Store in the U.S. (following Zoom and TikTok).
Compared with the bow of Disney Plus, Quibi had a far smaller jump out of the gate: On Nov. 12, 2019, the Mouse House’s streaming app notched approximately 4 million installs in the U.S. and Canada. That puts Quibi’s Day One download total at 7.5% of Disney Plus for the same territories, per Sensor Tower.
To be sure, Disney Plus benefited from a large collection of brand-name movie and TV titles, including Star Wars, Pixar, Marvel and Disney films, as well as 30 seasons of “The Simpsons” along with originals like “The Mandalorian.
- 4/7/2020
- by Todd Spangler
- Variety Film + TV
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