Ymu Group has confirmed it will rebrand leading scripted talent firm Troika as Ymu Drama and Comedy, effective July 1. The Troika brand will be discontinued as the division is fully integrated within the group, following a management shakeup.
As reported exclusively by Variety in May, Troika co-founders Conor McCaughan and Michael Duff have left the agency. Collectively, they represented some of the British industry’s top names, including Jamie Dornan, Michael Fassbender, Paddy Considine, Ruth Wilson, Babou Ceesay, Peter Capaldi, Holliday Grainger, Michaela Coel and Lena Headey.
Melanie Rockcliffe, the third co-founder of Troika, now a director of Ymu Group, said: “Although I am of course sad to see the Troika name disappear, I’m excited for my team and clients to be part of the new integrated, forward-thinking and future-facing Ymu Group.”
Former Curtis Brown CEO Ben Hall joined Troika in May as executive chairman.
Ymu Group said the...
As reported exclusively by Variety in May, Troika co-founders Conor McCaughan and Michael Duff have left the agency. Collectively, they represented some of the British industry’s top names, including Jamie Dornan, Michael Fassbender, Paddy Considine, Ruth Wilson, Babou Ceesay, Peter Capaldi, Holliday Grainger, Michaela Coel and Lena Headey.
Melanie Rockcliffe, the third co-founder of Troika, now a director of Ymu Group, said: “Although I am of course sad to see the Troika name disappear, I’m excited for my team and clients to be part of the new integrated, forward-thinking and future-facing Ymu Group.”
Former Curtis Brown CEO Ben Hall joined Troika in May as executive chairman.
Ymu Group said the...
- 6/26/2020
- by Leo Barraclough
- Variety Film + TV
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