It’s real but surreal: Hamilton, the hottest show of its generation, opens Friday as a streamer! There’s no giant launch party, no massive media campaign. This will not be My Fair Lady time revisited.
But the “non-event” is an appropriate metaphor for the challenges facing Hollywood in launching “new” product to a comatose pop culture. Disney paid $75 million for the rights to Hamilton, with Bob Iger leading the negotiation –and then the renegotiation, when Disney decided to back off a theatrical release.
This is exactly that moment of summer, of course, when Hollywood annually props up its tentpoles and mobilizes its Big Spend. The stars dutifully line up for their media encounters, and social media is ablaze with hype.
This summer, on the other hand, we instead are prepping for Zoom interviews and virtual premieres – with the brave new world of on-demand providing a few exceptions. Judd Apatow...
But the “non-event” is an appropriate metaphor for the challenges facing Hollywood in launching “new” product to a comatose pop culture. Disney paid $75 million for the rights to Hamilton, with Bob Iger leading the negotiation –and then the renegotiation, when Disney decided to back off a theatrical release.
This is exactly that moment of summer, of course, when Hollywood annually props up its tentpoles and mobilizes its Big Spend. The stars dutifully line up for their media encounters, and social media is ablaze with hype.
This summer, on the other hand, we instead are prepping for Zoom interviews and virtual premieres – with the brave new world of on-demand providing a few exceptions. Judd Apatow...
- 7/2/2020
- by Peter Bart
- Deadline Film + TV
Similar News
That '90s Show: Season Two; Netflix Releases Premiere Dates and Teaser for Sequel Comedy Series
- 5/13/2024
- by TVSeriesFinale.com
- TVSeriesFinale.com
Seth Meyers Says He Found $20 on the Street and Is Now One of the ‘Finalists’ to Buy Paramount
- 5/13/2024
- by Tony Maglio
- Indiewire
Seth Meyers Skewers Tom Sandoval, Peacock, Fox News, Linda Yaccarino and More at NBCUniversal Upfronts
- 5/13/2024
- by Michael Schneider
- Variety Film + TV
“It’s not something you need to fix”: Jerry Seinfeld Has a Half-Baked Apology for His Bee Movie Over 1 Scene That Was Wildly Inappropriate for Children
- 5/13/2024
- by Tushar Auddy
- FandomWire
James Gunn Needs to Hurry: Shazam Star Asher Angel Hints Another DC Role Amid Shazam 3 Disappointment
- 5/13/2024
- by Diya Majumdar
- FandomWire
1 Subtle Hint Puts All Speculations Among DC Fans to Rest, Mark Strong May Play a Notorious Batman Villain in The Penguin
- 5/13/2024
- by Siddhika Prajapati
- FandomWire
“I went to Rada with Prince William”: Robert Pattinson Was Born to Play Batman for What He Did to Get Into Hollywood Before Growing Fangs for Twilight
- 5/13/2024
- by Imteshal Karim
- FandomWire
Mahershala Ali and Tom Hardy Unite for Upcoming NYC-Set Crime Thriller ’77 Blackout’
- 5/13/2024
- by Arthur S. Poe
- Fiction Horizon
Insomnia (2002) – Wtf Happened to This Horror Movie?
- 5/13/2024
- by Cody Hamman
- JoBlo.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.