[Editor’s Note: The following review contains spoilers for the “30 Rock” reunion, “30 Rock: A One-Time Special.”]
Way back in 2006, when “30 Rock” was still establishing its tone, the nascent satire’s fifth episode parodied the oft-clumsy and obvious manner in which television shows would implement product placement… by hocking Snapple in sharp and obvious fashion. At one point, Jack (Alec Baldwin) brings a lengthy runner praising the beverage to a close by saying, “Look, we all love Snapple. Lord knows I do, but focus here: We’re talking about product integration.”
“We’re not your shills,” Liz Lemon (Tina Fey), always the defender of unsoiled fart jokes, retorts.
“Oh, oh, I’m sorry,” Jack counters. “That’s right, they’re artists — like James Joyce, or Strindberg. Get real kids: You write skits mocking our president to fill time between car commercials.”
For seven glorious seasons, “30 Rock” pitted Liz vs. Jack, art vs. industry, always with the playful wink that...
Way back in 2006, when “30 Rock” was still establishing its tone, the nascent satire’s fifth episode parodied the oft-clumsy and obvious manner in which television shows would implement product placement… by hocking Snapple in sharp and obvious fashion. At one point, Jack (Alec Baldwin) brings a lengthy runner praising the beverage to a close by saying, “Look, we all love Snapple. Lord knows I do, but focus here: We’re talking about product integration.”
“We’re not your shills,” Liz Lemon (Tina Fey), always the defender of unsoiled fart jokes, retorts.
“Oh, oh, I’m sorry,” Jack counters. “That’s right, they’re artists — like James Joyce, or Strindberg. Get real kids: You write skits mocking our president to fill time between car commercials.”
For seven glorious seasons, “30 Rock” pitted Liz vs. Jack, art vs. industry, always with the playful wink that...
- 7/17/2020
- by Ben Travers
- Indiewire
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