From ‘The Mandalorian’ to ‘Little Fires Everywhere,’ the Emmys are Having a Moment With Existing IP

From ‘The Mandalorian’ to ‘Little Fires Everywhere,’ the Emmys are Having a Moment With Existing IP
As a reliance on established intellectual property has engulfed the industry as a whole, the 72nd annual Primetime Emmy Awards have also put a spotlight on adaptations, reboots and brand extensions. Examples abound, from HBO’s graphic novel adaptation “Watchmen” to Netflix’s interactive “Unbreakable Kimmy Schmidt” movie “Kimmy vs. the Reverend” and “Breaking Bad” stand-alone follow-up film “El Camino,” to Hulu’s adaptations of “The Handmaid’s Tale” and “Little Fires Everywhere,” FX’s “What We Do in the Shadows” and Disney Plus’ “Star Wars” universe-set “The Mandalorian.”

“They all were or are on bestseller lists so they have a massive fan base, they have recognition and they’re high-quality,” says Beatrice Springborn, Hulu’s vice president of content development, of the streamer’s properties. “The thing with books that is so special [is they] are so interior in a great way. They lie in your imagination and we’re able to bring that alive for people.
See full article at Variety »

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