The Atresmedia Group, the original producer of Netflix global hit “La casa de papel” and one of Spain’s leading media conglomerations, has built a brand as a powerhouse in the country’s blooming scripted TV industry.
As other big international broadcasters, such as ITV in the U.K. and Rtl in Germany, Atresmedia, now 30, is looking to depend as little as possible on a increasingly declining ad market, priming content creation and pay TV opportunities, extending the economic life of its prolific production factory.
Its series’ reach exploded a decade ago, driven by successful international sales on primetime hits such as Bambú-produced “Gran Hotel” and Boomerang TV’s “The Time in Between,” underscoring a never-seen-before foreign appetite for Spanish originals.
A more dramatic shift started six years ago, boosted by Spanish TV series’ growing impact, when its management team kicked off the task of gradually consolidating Atresmedia as a digital company,...
As other big international broadcasters, such as ITV in the U.K. and Rtl in Germany, Atresmedia, now 30, is looking to depend as little as possible on a increasingly declining ad market, priming content creation and pay TV opportunities, extending the economic life of its prolific production factory.
Its series’ reach exploded a decade ago, driven by successful international sales on primetime hits such as Bambú-produced “Gran Hotel” and Boomerang TV’s “The Time in Between,” underscoring a never-seen-before foreign appetite for Spanish originals.
A more dramatic shift started six years ago, boosted by Spanish TV series’ growing impact, when its management team kicked off the task of gradually consolidating Atresmedia as a digital company,...
- 9/2/2020
- by Emiliano De Pablos
- Variety Film + TV
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