Sunday’s 78th Golden Globe Awards, the HFPA’s first-ever bicoastal and virtual show, was hosted by longtime collaborators Tina Fey and Amy Poehler, who had previously hosted the event consecutively from 2013 to 2015. Not even these fan-favorite female powerhouses, however, could save the socially distanced soirée from soured ratings.
Last night’s three-hour awards broadcast drew a mere 5.4 million viewers and a 1.2 rating among adults 18-49 according to non-time zone adjusted numbers from Nielsen. Though these early numbers are incomplete and don’t include viewing in the Pacific time zone, they paint a bleak picture for NBC, which in 2018 signed a new deal to pay roughly $60 million per year to televise the awards show. Last year, preliminary numbers were significantly higher, with the telecast averaging 14.8 million viewers and getting a 3.8 demo rating. Those numbers adjusted up to 18.3 million viewers and a 4.7 demo rating in final live-plus-same-day data from Nielsen.
In...
Last night’s three-hour awards broadcast drew a mere 5.4 million viewers and a 1.2 rating among adults 18-49 according to non-time zone adjusted numbers from Nielsen. Though these early numbers are incomplete and don’t include viewing in the Pacific time zone, they paint a bleak picture for NBC, which in 2018 signed a new deal to pay roughly $60 million per year to televise the awards show. Last year, preliminary numbers were significantly higher, with the telecast averaging 14.8 million viewers and getting a 3.8 demo rating. Those numbers adjusted up to 18.3 million viewers and a 4.7 demo rating in final live-plus-same-day data from Nielsen.
In...
- 3/1/2021
- by Mónica Marie Zorrilla
- Variety Film + TV
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