Movie Poster of the Week: Alfred Hitchcock in His Posters

Movie Poster of the Week: Alfred Hitchcock in His Posters
In the documentary 78/52: Hitchcock’s Shower Scene multiple talking heads from Guillermo del Toro to Elijah Wood iterate how Alfred Hitchcock’s Psycho (1960) was a game-changer: in terms of horror tropes, in terms of movie music, in terms of what could be shown on screen, in terms of how filmmakers could play with narrative expectations and so on. But maybe one of its boldest moves was to dictate when people could and should enter a movie theatre to watch a film. Peter Bogdanovich talks about attending the first press screening of Psycho: “As you went in Hitchcock’s voice was blaring on loudspeakers saying ‘Nobody will be allowed in after the picture starts and please don’t reveal the ending.’” From the dawn of cinema, up through the 1950s, audiences would apparently come and go as they pleased, often entering a film half way through. It seems
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