There are a lot fewer ampersands this month as more theaters open and smaller studios decide to go back to their theatrical only rollouts with VOD arriving at a later date rather than simultaneously. I’m sure there will be even fewer next month and fewer still the one after that as Hollywood pushes itself back towards a status quo it desires. The big boys will obviously continue to toe the line as they build up their streaming service subscription numbers while also attempting to reap box office returns.
Advertising through posters and creative identities becomes even more important as a result with so many venues competing for consumer attention. Some people will be attending theaters and thus necessitate those giant cardboard displays. Some will be staying home and thus necessitate an attractive digital alternative while scrolling through online catalogs.
And if you’re Zack Snyder
will simply create