The box office resurgence that began on Memorial Day weekend is wearing off as Warner Bros.’ “In the Heights” has fallen far short of expectations with an $11.4 million opening from 3,456 screens. The musical, which debuted simultaneously on HBO Max, lost the No. 1 spot at the box office to the third weekend of Paramount’s “A Quiet Place — Part II.”
Analysts had expected Jon M. Chu’s adaptation of the Lin-Manuel Miranda musical would earn at least a $20 million opening, with hopes that a diverse Latino cast and upbeat tone would bring audiences back to theaters. Rave reviews from critics with a 97% Rotten Tomatoes score, along with event film-level marketing from Warner Bros. that constantly proclaimed the film’s connections to “Hamilton” and “Crazy Rich Asians,” was supposed to give the new release even greater momentum.
Instead, audience turnout has been far lower than the horror and blockbuster sequels that have...
Analysts had expected Jon M. Chu’s adaptation of the Lin-Manuel Miranda musical would earn at least a $20 million opening, with hopes that a diverse Latino cast and upbeat tone would bring audiences back to theaters. Rave reviews from critics with a 97% Rotten Tomatoes score, along with event film-level marketing from Warner Bros. that constantly proclaimed the film’s connections to “Hamilton” and “Crazy Rich Asians,” was supposed to give the new release even greater momentum.
Instead, audience turnout has been far lower than the horror and blockbuster sequels that have...
- 6/13/2021
- by Jeremy Fuster
- The Wrap
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