Roku says its pickup of the 75-plus shows from Quibi, the short-lived premium mobile entertainment startup that went belly-up last year, has paid off beyond its expectations. But as with other streaming companies, Roku isn’t divulging specific metrics for the Quibi programming, which it rebranded as Roku Originals.
According to Roku, more active accounts streamed a Roku Original in the first two weeks on the Roku Channel than the number of Quibi accounts did on Quibi over the brief nine months of the app’s lifetime.
Roku’s claim that more people have already watched Quibi shows on its platform than on Quibi’s now-defunct app seems credible — but it’s not a particularly high bar.
Jeffrey Katzenberg-founded Quibi launched in April 2020, at the front end of the Covid pandemic. In October, the richly funded company — which had banked nearly $1.8 billion from major studios and other investors — said...
According to Roku, more active accounts streamed a Roku Original in the first two weeks on the Roku Channel than the number of Quibi accounts did on Quibi over the brief nine months of the app’s lifetime.
Roku’s claim that more people have already watched Quibi shows on its platform than on Quibi’s now-defunct app seems credible — but it’s not a particularly high bar.
Jeffrey Katzenberg-founded Quibi launched in April 2020, at the front end of the Covid pandemic. In October, the richly funded company — which had banked nearly $1.8 billion from major studios and other investors — said...
- 6/18/2021
- by Todd Spangler
- Variety Film + TV
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