As the motion picture industry looks to get back on track at the box office, and avoid being the laughing stock of streamers, the latest question begged is: What was Sony thinking when they decided to move Hotel Transylvania: Transformania onto the Oct. 1-3 opening weekend of MGM’s Addams Family 2?
Both Halloween-centric animated movies are aimed at the same family audience, and frankly, it’s a set-up ripe for cannibalization. I understand United Artists Releasing, which is handling Addams Family 2, has no plans of moving the Greg Tiernan-Conrad Vernon directed pic as a result of Hotel Transylvania 4‘s weekend invasion. Period.
At the same time, Sony is looking to capitalize on all offshore markets being open in time for its prized family franchise; something Peter Rabbit 2: The Runaway didn’t have. I also hear Sony’s decision to take Hotel Transylvania: Transformania to Oct. 1 is...
Both Halloween-centric animated movies are aimed at the same family audience, and frankly, it’s a set-up ripe for cannibalization. I understand United Artists Releasing, which is handling Addams Family 2, has no plans of moving the Greg Tiernan-Conrad Vernon directed pic as a result of Hotel Transylvania 4‘s weekend invasion. Period.
At the same time, Sony is looking to capitalize on all offshore markets being open in time for its prized family franchise; something Peter Rabbit 2: The Runaway didn’t have. I also hear Sony’s decision to take Hotel Transylvania: Transformania to Oct. 1 is...
- 6/20/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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