‘Cry Macho': Will Clint Eastwood’s Loyal Fans Choose Theaters or HBO Max?

‘Cry Macho': Will Clint Eastwood’s Loyal Fans Choose Theaters or HBO Max?
One of the big questions heading into the fall box office is whether it will lead to increased turnout of older moviegoers who have mostly skipped theaters due to Covid concerns and a lack of interest in summer blockbusters. In normal times, Clint Eastwood’s newest film “Cry Macho” would be a surefire pick to lure back that demographic, but the film’s simultaneous release on HBO Max complicates things. Eastwood’s last film, “The Mule,” opened to $17.5 million two years ago and legged out remarkably well for a domestic theatrical run of $103.8 million. Those legs were thanks in major part to audiences over the age of 50, as “The Mule” became the film of choice for seniors who mostly shunned 2019’s end-of-year blockbusters like “Star Wars: The Rise of Skywalker” and “Jumanji: The Next Level.” But with “Cry Macho,” Warner Bros. is expecting a lower opening weekend, with projections sitting between $5 million and $10 million.
See full article at The Wrap »

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