Insiders say advance sales for the movie from Oscar winning filmmaker Chloé Zhao, is estimated to have racked up $2.6M in its first 24 hours; an amount that’s +86% ahead of Shang-Chi and The Legend of the Ten Rings ($1.4M) and +30% ahead of Black Widow ($2M) over the same period of time.
For No. 1 exhibitor AMC, Eternals reps their largest day one sales so far this year. Eternals tickets went on sale Monday.
Black Widow shaped up to be the biggest opener of the summer, now second biggest domestic opener of the year, with $80.3M after Sony/Marvel’s Venom: Let There Be Carnage with $90M. Shang-Chi is the third biggest