If you are interested in the future of non-franchise, non-comic book films at the movie theater, you’ve got an assignment this weekend: make it a priority to see “West Side Story” (Disney). Still, the film’s post-Thanksgiving, pre-Christmas dead-zone release date will make it riskier than normal to determine whether it is a success, at least initially. The stakes are high indeed for this $100 million feature, and they go beyond just its profitability, so a lot of context should be considered.
2021 was touted as the year of the musical, a rebound after the disaster of “Cats” in 2019, but this year’s results have been underwhelming. “In the Heights” was widely considered to be a disappointment after its $11.5 million opening ($30 million total). “Dear Evan Hansen” was worse: it opened with $7.4 million, made just $15 million during its run, and attracted little PVOD interest when it released there after three weeks. Most recently,...
2021 was touted as the year of the musical, a rebound after the disaster of “Cats” in 2019, but this year’s results have been underwhelming. “In the Heights” was widely considered to be a disappointment after its $11.5 million opening ($30 million total). “Dear Evan Hansen” was worse: it opened with $7.4 million, made just $15 million during its run, and attracted little PVOD interest when it released there after three weeks. Most recently,...
- 12/8/2021
- by Tom Brueggemann
- Indiewire
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