The press agent was in a dour mood. “Once upon a time this was the hot season,” she told me. “The town came to life.”
I understood her nostalgia. A-list parties this year are sparse, and the concept of an A-list itself seems lost in the debris of the metaverse.
As the awards season limps toward conclusion, industry veterans remember the moment when a power Rolodex could create celebrity heat for a contender. But the definition of celebrity also seems cloudy today.
A publicist like Peggy Siegel could deliver a Denzel or a Damon for a screening, thus offering the media some star bait. Now, however, plucking a Charli D’Amelio from the TikTok landscape (she has 133 million followers) or recruiting a Jung Hoyeon from the Squid Game battlefield arguably carries greater clout for a project.
Ted Sarandos: “The ‘Squid Game’ Universe Has Just Begun” As Netflix Co-CEO Says There...
I understood her nostalgia. A-list parties this year are sparse, and the concept of an A-list itself seems lost in the debris of the metaverse.
As the awards season limps toward conclusion, industry veterans remember the moment when a power Rolodex could create celebrity heat for a contender. But the definition of celebrity also seems cloudy today.
A publicist like Peggy Siegel could deliver a Denzel or a Damon for a screening, thus offering the media some star bait. Now, however, plucking a Charli D’Amelio from the TikTok landscape (she has 133 million followers) or recruiting a Jung Hoyeon from the Squid Game battlefield arguably carries greater clout for a project.
Ted Sarandos: “The ‘Squid Game’ Universe Has Just Begun” As Netflix Co-CEO Says There...
- 1/21/2022
- by Peter Bart
- Deadline Film + TV
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