Peter Bart: Awards-Season A-List Goes Missing In A TikTok World

Peter Bart: Awards-Season A-List Goes Missing In A TikTok World
The press agent was in a dour mood. “Once upon a time this was the hot season,” she told me. “The town came to life.”

I understood her nostalgia. A-list parties this year are sparse, and the concept of an A-list itself seems lost in the debris of the metaverse.

As the awards season limps toward conclusion, industry veterans remember the moment when a power Rolodex could create celebrity heat for a contender. But the definition of celebrity also seems cloudy today.

A publicist like Peggy Siegel could deliver a Denzel or a Damon for a screening, thus offering the media some star bait. Now, however, plucking a Charli D’Amelio from the TikTok landscape (she has 133 million followers) or recruiting a Jung Hoyeon from the Squid Game battlefield arguably carries greater clout for a project.

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See full article at Deadline »

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