Following Jonathan Majors’ arrest on Saturday morning, the United States Army has opted to stop airing commercials featuring the actor until the investigation into his alleged assault case is completed, IndieWire has confirmed. The video has also been pulled from the Army’s official social media channels.
Majors has been the face of the Army’s new “Be All You Can Be” campaign, which launched in March and has been a massive presence on CBS’ coverage of the 2023 NCAA Basketball Tournament. Majors appears as an onscreen narrator walking through battlefields as he pitches viewers on the prospect of Army enlistment.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” a spokesperson for the Army Enterprise Marketing Office said in a statement to IndieWire. “While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our...
Majors has been the face of the Army’s new “Be All You Can Be” campaign, which launched in March and has been a massive presence on CBS’ coverage of the 2023 NCAA Basketball Tournament. Majors appears as an onscreen narrator walking through battlefields as he pitches viewers on the prospect of Army enlistment.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” a spokesperson for the Army Enterprise Marketing Office said in a statement to IndieWire. “While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our...
- 3/26/2023
- by Christian Zilko
- Indiewire
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