TV Execs SUCK!
9 April 2002
Apparently, the creators of "The Education of Max Bickford," have LEFT the show, because the honchos at CBS want to make Max more "sympathetic."

Why does corrupt corporate marketing constantly encroach upon quality television? One of the things that makes "Bickford" such a delight is its departure from one-dimensional characters and caricatured portrayals which are so endemic to network programming. Yes, Max is hypocritical, contradictory, enervating and downright offensive. And yet, amidst all his spiritual blemishes, Max's good intentions, deep respect for his colleagues and love for his family shine through. As opposed to the black-and-white world of the cop-medical legal dramas that pervade our airwaves these days, the main character's complexity enhances his humanity, rather than diminishes it. Sound like someone you know? Look around...there's more than just a little bit of Max Bickford in each of us.

Perhaps the lower ratings are due to the uniquely American need for blinding escapism, albeit at the cost of introspection. God forbid network television should be an instrument of self-reflection. No, they need those ratings, those delicious and oh-so-informative demographics, which translate into advertising revenue and profit. Where is our profit as the intelligent, discriminating TV viewer, huh? HUH?
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