8/10
Not your typical documentary, but certainly worth a watch
20 November 2004
A very unusual documentary about consumerism. I prefer

statistics-filled, dry, just-throw-the-facts-at-me types of

documentaries. I find most of Michael Moore's humor distracting to his

main points, for example. This film uses a variety of techniques to

appeal to emotions.

For instance, it uses a sometimes annoying, sometimes surprisingly

effective tactic of repeating sound bites. The footage ranges from

protests to interviews. Footage includes a Cuban teen's reactions to

visiting McDonalds, to European homeless people, to Microsoft's Steve

Ballmer dancing around screaming to motivate Windows programmers at a

conference. It's truly unusual, but despite my preference for "drier"

more fact-oriented documentaries, I found this unusual emotion-appeal

film quite enjoyable and effective. That surprised me; perhaps it will

you too?
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