Saw Madison Avenue by chance, late the other night. After the excellent classic, but right, opening-credits footage with the Manhattan Skyline, the film opens up with the alluring: "milk is a solid", and in an immediate but subtle way defines the concept behind the movie; it's about PR-boys; the ability to hype, never mind the facts. From that scene to set the movie, the rest is classic plotting, done so tight and eloquent my late - night eyes are impressed and captured from frame one to last. Never a dead second, no moment, scene or phrase that doesn't serve the purpose. With a more star-studded cast it would have been a well known classic. The fact that the cast isn't Cary Grant-ish, makes it more of a personal discovery experience though. Oscar for script? This is script-making as a craft, not poetry, but never the less impressing. And by being so, fit's the content of the plot.
Review of Madison Avenue
