10/10
The Immortalization of Gladys Glover...and introducing Jack Lemmon
12 January 2006
Judy Holliday was very lucky that she and Garson Kanin worked together so frequently. He had written the Broadway play BORN YESTERDAY that made her a stage star. He wrote the screenplay for her first major film, ADAM'S RIB, with his wife Ruth Gordon. Aided immeasurably by the directing of George Cukor, their success record continued in 1954 with IT SHOULD HAPPEN TO YOU. While BORN YESTERDAY dealt with political corruption, and ADAM'S RIB with the equality of the sexes in the law (in the extreme case of the use of the so-called "unwritten law"), IT SHOULD HAPPEN TO YOU is about the nature of fame and notoriety in modern society.

Gladys Glover (Judy) gets the idea of renting a large billboard near New York City's Columbus Circle, and having her photograph put on it. She's not afraid of doing such a nutty idea - she is a professional model. But her billboard would be advertising just her - not a product or company. The billboard has traditionally been used as the central ad-board for a soap corporation, owned by aristocratic and handsome Peter Lawford. He proceeds to try to romance Judy to get her to give up her lease of the board (which will end in a few months). But the huge degree of notice the board brings to Judy turns her life around. Although she has no message for the public, the public embraces her.

The one active critic she meets is a good looking young documentary maker, who can't see what she is gaining by this. It is not that Judy needs fame - she seems quite level headed. Moreover, the young man is growing jealous at the attentions showed by Lawford to her. He's a really nice young fellow (who would appear in another film with Judy shortly afterward). His name was Jack Lemmon. Usually people thinking of Lemmon's long career recall MR. ROBERTS as his first role. His performance as Ensign Pulver did win an Oscar, but he had made about three movies before that film, and his first role is here.

Michael Shea is also in the film, as a critic who first dismisses Judy as a fiction, like "Kilroy", but subsequently becomes an evil genius to her - becoming her overly forceful agent. And Judy does have to go through some real soul searching here as she determines whether notoriety and fame is worth the trouble it brings.

The film is funnier than this description may suggest. It ranks behind THE SOLID GOLD CADILLAC and BORN YESTERDAY as her best comic performance, completing an interesting trilogy commentary on society in the U.S. at mid-century.
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