8/10
Machiavellian Media Manipulation Via the Murdoch Machine
23 March 2006
It is an oversimplification to blame the Bush administration entirely for the sadly effective dismantling of our democratic processes. First, the editors of the nonpartisan Web site, www.spinsanity.org, came out with a revealing book effectively dissecting the empire of media manipulation with "All the President's Spin: George W. Bush, the Media, and the Truth". Now filmmaker Robert Greenwald pinpoints one the most egregious perpetrators, examining the Fox Network's purported hypocrisy in the wholesale undermining of journalism for political purposes. With quite a team of fact finders and investigative reporters supporting him, Greenwald's documentary provides the viewer with a valuable primer on propaganda techniques, proving once again how the subversive goal of creating fear and uncertainty in the minds of viewers is achieved by use of language and repetition. It's very much the same point raised by George Lakoff in his amazing book, "Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives". Here, Greenwald reserves his focus on one powerful man, Rupert Murdoch, and the media empire he has created. Through all the media outlets of his company, News Corp, he can reach a throat-catching 280 million people in the United States! While "Outfoxed" does present a fairly strong case against Murdoch and the Fox News Channel, so much information is presented with great haste, not allowing much time for a viewer to absorb Greenwald's findings. That's why DVD is the ideal format as some can simply pause when they start getting overwhelmed by the onslaught of facts, figures and testimonials by former Fox employees and even renowned newscasters such as Walter Cronkite. In fact, Cronkite says in the film that Murdoch never had any intention except to build a right-wing network, but that seems highly suspect given the aggressively posturing media stars that have risen since its debut. Unsurprisingly, Fox News' top host Sean Hannity comes across as an unmitigated bully, but Bill O'Reilly, arguably the network's biggest star, reveals himself in the film as someone with obvious issues around anger management and journalistic integrity. In what has to be the most revealing moment in the film, a son of a worker killed in the World Trade Center on 9/11 appears as a guest on O'Reilly's show, and he takes the host on and refuses to be intimidated by his insistent berating. When O'Reilly senses his leverage diminishing, he loses his temper, makes nasty accusations and then unprofessionally pulls the plug on his microphone. Fast and furious, this is no-hold-barred film-making. And unlike many other documentaries produced in a rush before the election, this one actually has legs afterward. Highly recommended viewing.
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