Rarely does a short film push the boundaries of its medium. Even more rarely does one do so in such a way that questions the very nature of cinema. So to do both of these things whilst simultaneously creating a 'mini-movie' that apes multiplex cinema and fills each frame with popcorn friendly eye-fodder, is something that is deceptively subversive.
On the outside this short film looks like its a simple bid by the Director to be given a decent Hollywood budget and run off to Jerry Bruckheimer. But this isn't just a calling card it would appear. It simultaneously attacks the fake 'plastic' values of society and indeed cinema by employing the form in its own story.
This is a world where a smart outsider cannot help himself getting led down the yellow brick road of surface beauty. The attraction to the object of his desire is his downfall... she is just an object and his mind is no longer his own.
The big factory production line of characterless beauty, and the final twist of this all being a computer game pitch for a state of the art console (as close as you can get these days to the true nature of Hollywood), are broad-stroke swipes at the state of society hit home with the unlikely hammer of entertainment.
Perhaps this is the biggest trick the short pulls. By making a short that is accessible to the audience it is addressing, Plastic stands a chance of making a point that might be heard.
One can only hope the kids pick up on it and stop the slow decent into Hollywood dross that they are currently subjected to. Being all things to all people, I imagine that Director Mark Davis will also be able to use this as a calling card and create feature film of equal purpose. Good luck with the subversive revolution.
On the outside this short film looks like its a simple bid by the Director to be given a decent Hollywood budget and run off to Jerry Bruckheimer. But this isn't just a calling card it would appear. It simultaneously attacks the fake 'plastic' values of society and indeed cinema by employing the form in its own story.
This is a world where a smart outsider cannot help himself getting led down the yellow brick road of surface beauty. The attraction to the object of his desire is his downfall... she is just an object and his mind is no longer his own.
The big factory production line of characterless beauty, and the final twist of this all being a computer game pitch for a state of the art console (as close as you can get these days to the true nature of Hollywood), are broad-stroke swipes at the state of society hit home with the unlikely hammer of entertainment.
Perhaps this is the biggest trick the short pulls. By making a short that is accessible to the audience it is addressing, Plastic stands a chance of making a point that might be heard.
One can only hope the kids pick up on it and stop the slow decent into Hollywood dross that they are currently subjected to. Being all things to all people, I imagine that Director Mark Davis will also be able to use this as a calling card and create feature film of equal purpose. Good luck with the subversive revolution.