Rites of Passage (I) (2012)
10/10
Rites of Passage - A Niche Recognized and Responded to in Film
19 October 2012
It is interesting to see the reviews on this film. As the Chair of Marketing/International Business/Finance at S.B.C.C. (Santa Barbara City College which was rated as the only community college in the top ten of the U.S. by the Aspen Institute last year) I have the opportunity to hear the voices of the demographic that this film was targeted towards, and I think most of the reviewers have NOT recognized this market niche in their perceptions of the film. As a matter of fact, approximately seventy students from Sweden and the United States attended the premiere last night in Isla Vista. After watching the film, many of them came up to me and said Mrs. Brown "the film was tight." They said it was a constant thrill ride and was surprised that more people had not heard about it. I said this was an independent film made by former Santa Barbara students who grew up to have amazing personal and professional lives, and dreamed of created a film that would reflect through film, many of the passions and choices of the time of weaved childhood/adulthood experienced during American college life. They understood that the themes of making choices of growth from "child/adult" to adult is what is the ultimate rite of passage that for many during their sojourn in college (especially in S.B.), takes courage. Innately, they knew that the faces and years may have passed for them from their own college days, different by the themes remain unchanged. They were right.
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