Mad Men: The Better Half (2013)
Season 6, Episode 9
7/10
Pass me the soap
31 May 2013
Help! Mad Men is turning into a soap opera. This season has on the one hand retained some of the quality of the previous seasons, but I can't help but get the feeling that the writers are running out of good ideas and that some of the main character's story lines/arcs are exhausted.

This is something that eventually happens with all series. It feels like the writers would be wise to call it quits after this season. Every new development (plot, character) seems like a repetition of something we've already seen before (and better), only in a new setting.

The writers would have to make some rigorous changes - like in season 4, when Don was living alone and passing out in the hallway of his apartment all the time -, but then that would maybe seem forced after all he and the other characters have been through. The plot would become more and more implausible, but something has to change for the series not to sink deeper into the drift sand that its gotten stuck in.
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