If you asked me what was a prime selling point of Westinghouse appliances, it was their reliability. My parents got a Westinghouse freezer for a wedding gift and when my father sold the house forty-eight years later, it was still working fine down in the basement.
That's my idea of what's important. This advertising short from Westinghouse, however, sells Westinghouse refrigerators by showing the young, mod woman that it can be endlessly decorated. As young women lean seductively on one with "catawba cherry" panels or frug in vinyl mini-skirts in front of another with American flag wallpaper ... well, that was the way they thought they could boost sales.
At the time I like to think I would have thought it stupid. Now it just looks bizarre. That was the 1960s.
That's my idea of what's important. This advertising short from Westinghouse, however, sells Westinghouse refrigerators by showing the young, mod woman that it can be endlessly decorated. As young women lean seductively on one with "catawba cherry" panels or frug in vinyl mini-skirts in front of another with American flag wallpaper ... well, that was the way they thought they could boost sales.
At the time I like to think I would have thought it stupid. Now it just looks bizarre. That was the 1960s.