6/10
Aimed at the US Market
8 August 2014
I have watched all episodes to date. In my opinion viewing pleasure is significantly diminished by the marketing approach adopted by the producers. This can be seen in two strands: • The story line is the tale of a dynamic and beautiful young business woman of Jewish heritage. Her honourable approach to business mitigates against her fathers' past and she is very much part of the modern world. Clearly this is implicit in the series title. This approach seems likely to appeal to a population with a significant Jewish vote and constituent (nothing wrong with that). The content of the story line suggests that the target audience is more the US than the UK. To suggest the series is aimed at the larger market is an endorsement rather than a criticism. I am only proposing that content is driven by a marketing approach. • The scenes of a sexual nature are dismal. The author/editor should understand that sexual activity generally works better if one divests oneself of clothing. The participants are also frequently passionate and whole hearted about the activity. Never, so far, do we see any of the actors' naughty bits and indeed many seem to sleep well clothed. This again suggests to me that the series is aimed at the more prudish US audience. Killing and violence seem to be OK but what I understand to be the enjoyable activity of sexual intercourse is well veiled and wooden. Over emphasis on a market driven content has dumbed down and distorted the story line and content. I can compliment the program makers on their enthusiasm for making money but not on their approach to literary freedom or reality. Because the series is so well acted and filmed I do wonder if the cast had anything to say about what they are forced to portray.
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