8/10
Helena Rubenstein and Elizabeth Arden through Makeup History
18 October 2016
A fascinating look into the history of the cosmetic industry with particular reference to the pioneering efforts of Helena Rubenstein and Elizabeth Arden.

This documentary favours neither icon and simply presents the history as it pertains to makeup during the early 20th century and the impact that these astonishing women had on the industry and how the industry changed over time.

The period of time covered includes late 19th century to 1960s, essentially for the period in which both Rubenstein and Arden were active in the business of makeup.

Entertaining throughout and well worth your time if you have an interest in fin de siècle history, female industrial giants or makeup history.
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