6/10
Story of 80's trash cinema, retold by 60 year old dudes
24 April 2017
Sorry, I just couldn't fully get behind this film; Canon group littered video stores of the 80's with bad taste action, horror and camp teen-comedy B-movies, a few of them will stand the test of misty nostalgia (if you were fourteen when you saw American Ninja, or Barbarian, or whatever) but the films are mostly garbage. This documentaries third act gets all sentimental about Canon's rise and demise but, honestly, the only thing the producers were interested in was money; they raised enough money to run overseas distribution, invest in cinema chains and also obtain the rights to a classic film library, but then it all collapsed because, like the bad filmmakers they were, they made the classic bad business decision of over- investing, over-expanding and over-predicting how well their (terrible, embarrassing, sexist, cheap looking) movies were going to do at the box office.

It DOES stand to reason that Canon are sometimes hilarious, and their one surprise mega-hit of a one million dollar budget earned about 74 million worldwide. This is unusual, and is a success story, but then the film was also nasty, derivative, mindless and probably more sexist than most other video releases of it's year. Why the interviewees claim at the films end that the Canon legacy is important is unclear; they paved the way for lowest-common denominator interests over intelligence and substance, and of course pre-sales, a concept that means a film will usually be generic in type, but the rights to distribute a movie are sold before it's actually made. Typically Menahem Golan would make up strings of improbable rubbish at meetings to try and please anyone anywhere that would finance a picture, based on the evidence of a gaudy poster and the "star quality" of people like Chuck Norris, or Michael Dudikoff. Time wastey.
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