So, what happens every Thursday? That's the day the little weekly newspaper Archive is printed and delivered in and around the small CA town of Eden, provided the printing press is working. Bob (John Forsythe) and Jane(Loretta Young)recently bought this newspaper, after having moved from NYC, where they worked different shifts, so that they seldom saw each other awake during the week. They hoped this small town would live up to its name for them. But, they discovered that surviving on a small circulation weekly newspaper required much work and thought, and a larger circulation. How to achieve this last goal? They realized that , being new to the community, they needed to join some community and civic organizations to make contacts with as many people as possible as potential news and advertisement sources as well as customers. They held various raffles and contests, including recognizing some old residents and landmarks. They also began writing articles of interest to farmers, who were currently suffering a severe drought. Bob investigated the possibility of cloud seeding, using dry ice. When he saw promising clouds arriving, he got in a small plane and was about to disperse the ice when it started to pour. Initially Bob was happy to take credit for the rain, but the rain continued for days, and caused extensive damage in the town. Unbelievably, people wanted to sue him for causing so much rain! He then retracted his claim that his cloud seeding was responsible for the excess rain. As a result of this debacle, Bob and Jane decided to throw in the towel, to sell the newspaper and return to their former jobs in NYC. But, of course, there has to be a happy ending, and you might see the film to discover it. It's available on YouTube.
Loretta, with her extraordinary beauty and overflowing motherly persona, has to pretty much carry this slight situation comedy: her last feature film, not to denigrate her costar and supporting actors. For those of us who work for governments or private companies, it reminds us how difficult and chancy is the effort to start a new profitable business with minimal funding and an inherently limited customer base, especially in an unfamiliar social environment
Loretta, with her extraordinary beauty and overflowing motherly persona, has to pretty much carry this slight situation comedy: her last feature film, not to denigrate her costar and supporting actors. For those of us who work for governments or private companies, it reminds us how difficult and chancy is the effort to start a new profitable business with minimal funding and an inherently limited customer base, especially in an unfamiliar social environment