I applaud director Mr. R. Balki for exploring and making aware the people about this huss huss talked subject, which is still a taboo in most peoples mind, ironically it should have been treated as a blessing. Shockingly, this snaitary pad issue has been much less talked than diapers. I am unable to understand that, this film is based on a real person Arunachal Muruganatham, based in Coimbtore then what was need to shift it in Madhay Pradesh, perhaps for subsidy! But it indirectly subsides the contribution of the genius and caring man behind this innovation. Film clearly lack it entertainment quotient which makes it slow. Most of time just information has been passed but in few scenes it has its hidden cute moments like when protagonist is looking for prospect to trail and attempts to convince different religion girls for it. First turning point comes with over drama when male lead tries it on himself but fails then he jumps into river which leads a social boycott. Similarly, when he designed its proper version then suddenly girls come to him asking for medical shop sounds too surreal. Pre climax speech is too preachy. After all this film should have been watched, talked to help in accepting the pad issue as essential part of life. Performance wise Akshay Kumar is first rate. Radhika Apte is pitch perfect as his wife. Sonam Kapoor is very cute and balanced.