Major disappointment compared to the previous two. This movie is self-indulgent and deceptively and forcefully becomes a movie about how California Pinot Noir should be treated as seriously as Burgundy. I'd be fine with that if the movie was titled "The Judgemnt of California Pinot." A shame that the title of "Somm" is used as subterfuge to promote California Pinot. Why not name the title, "The Judgement of California Pinot?" Then there'd be no "Somm" rug to pull over the viewer's eyes.