Clickbait is a very clever look at fame culture, but in a different light than most similar movies. It's not an indictment of the people caught up in it, but rather the society that forces them to participate in order to be successful. I saw a Q&A where the directors talked about how the whole movie is intended to get the viewer to reflect on their own choices about how they consume on the internet. That's an important message. And Toot Strudels are funny as hell!
