The greatest threat to democracy today, is democracy itself. It was democracy that gave people the opportunity and freedom to pursue ambitions. Freedom allowed for Cambridge analytica to exist, democracy allowed it to continue to exist further and further until they abused their power and seeked control once again, for a price. The question is can you put a price on anything? Morals and ethics? Answering this will determine the kind of people we are, and whether or not propaganda/ marketing techniques can consciously or even sub-conciously have an impact on our decision making skills. The fact that we know now what political parties are trying to achieve and how they go about achieving it, should be enough to start a revolution.