The premise had such potential but this movie was a hot mess. It starts off in the 1980s with some guy having a failing computer platform that was being shut down and then some random "Bobby" messages him and wants "friends" and claims he would help this guy with his platform. Then blood comes streaming down the walls. It all made ZERO sense. Then we jump to present day where social media influencers are attending a conference and there is a room at the hotel that's "haunted" by a rabbit balloon and Bobby apparently. People die randomly and there is no explanation about the supernatural element, who Bobby is, why he died and why he's maliciously haunting this room, and so on. I can't believe I watched it all the way through but I was home recuperating from surgery. This could have been so much better. SAD!