Each episode contain about 15 minutes of actual content. The celebrity is dragged in to tell some legitimately poignant story, about 3 minutes worth, and the rest of the time it's the charmless Property Bros pretending that they actually do any of the design or any of the work. And then these two incredibly bland twins proceed to 1) repeat everything the celeb said several times; 2) turn every property into the same sterile-looking magazine ad; and 3) fail miserably at any kind of humor.
Review of Celebrity IOU
