Review of Clickbait

Clickbait (I) (2019)
7/10
Not bad, just a tad short at under 90 mins
25 May 2020
This is a horror satire film, which clocks in at under 90 mins. The pacing of the film is mostly on spec, but occasionally drags because the Toot Strudels adverts weren't always funny, but they are intelligently woven into each Str33ker's flashes.

This is a world where people vie for popularity over an app called Str33ker, which I guess is a parody of Twitter. And the popularity involves creating very short videos, which they call 'flashes' (or 'Vines' in the old days). Bailey and Emma are a duo - Bailey is the face, and Emma does the filming.

The satire mostly works, with only a few moments where I felt the humour fell flat. The film's budget must have been low because, well, the horror and gore moments are what you'd expect from a student film. However, as a horror satire it works absolutely fine.

The sound is a bit problematic at times... dialogue was sharp, but there were times when the sound was murky when I don't think it meant to be. Did I mention the film is a tad short? With the fairly fast pacing, the script could have added an extra scene or two - not to pad it out, but to extend the satire.

Last but not least, I feel the film title 'Clickabait' doesn't suit the film at all. The Str33kers don't seem to be using clickbait titles and, if anything, it's the Toot Strudel ads that hogs a fair bit of airtime. Nevertheless, I give the film a solid 7. Great performances, satire punches about its weight, and both lead actresses are excellent in their roles, especially Brandi Aguilar.
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