Fascinating look at the origin story of brand Air Jordan and the marketing and PR machine that built it into the company it is today.
Great contributors - including legends like Peter Moore, Sonny Vaccaro, David Falk, David Stern. A brilliant companion piece to The Last Dance if you're interested in the legacy of Jordan beyond the court and the NBA.
And explores some timely and important issues around corporate accountability and the crimes that have plagued these sneakers and the way they have been marketed and released since the late 80's.
Fantastic soundtrack, rare and engaging archive footage. Highly recommended. 9/10
Great contributors - including legends like Peter Moore, Sonny Vaccaro, David Falk, David Stern. A brilliant companion piece to The Last Dance if you're interested in the legacy of Jordan beyond the court and the NBA.
And explores some timely and important issues around corporate accountability and the crimes that have plagued these sneakers and the way they have been marketed and released since the late 80's.
Fantastic soundtrack, rare and engaging archive footage. Highly recommended. 9/10