Especially men can get "trapped" in the Friendzone - of course it can happen to women too, but the general sense is that men are way easier to sway back into a relationship mode. Cliches be damned, I know - but even while this tries to be and stay fresh in many regards, it still does rely on certain things we do expect.
Having said that, there is a lot of sexual tension and a lot of drama concerning boyfriends and a group of girls who are helping our main character in his quest to win over a woman he is into. As someone else said "simple but fun". This is quite well distilled - and what you can expect from this movie. It may have a bit more sexual situations than you would have in an American movie of a similar theme but other than that this really stays focused on the ... "Quest". For better or worse - I'd say better because it does work all things considered.
Having said that, there is a lot of sexual tension and a lot of drama concerning boyfriends and a group of girls who are helping our main character in his quest to win over a woman he is into. As someone else said "simple but fun". This is quite well distilled - and what you can expect from this movie. It may have a bit more sexual situations than you would have in an American movie of a similar theme but other than that this really stays focused on the ... "Quest". For better or worse - I'd say better because it does work all things considered.