Review of Toe Up

LuLaRich: Toe Up (2021)
Season 1, Episode 4
6/10
Decent ending with reservations
23 February 2022
In earlier episodes, I felt that a lot was alluded to, but details weren't always given. I thought this would all be cleared up by the end, but in reality, the series often times makes statements against LulaRoe without giving enough specifics to back it up. I'm NOT defending LulaRoe - they're clearly crooks. I'm just expressing my frustration about the way some of the info was presented. I'll give an example. One former retailer/mentor said that LulaRoe owed her $100K - from merchandise she couldn't return plus unpaid bonuses. My question is: Did they really not send the bonuses at all (like they stopped sending checks?), OR is that her calculation of what bonuses she would have been paid if LulaRoe hadn't abruptly changed their bonus policy? Specificity is important when leveling accusations, and the filmmakers should have asked that follow-up question.

Also, when the LulaRoe nephew was trying to get that same lady to invest in his pot business, the lady states that he stole an image of Google docs of cash to try to convince her to invest. Um, the guy was obviously shady, but has she never received a meme over text? I don't think most people who use text regularly would think he was sending a photo of HIS money. He was sending an image of cash, as in "invest and we'll make cash." Of course, she didn't invest (thank goodness), because that was another scam. So my point isn't to defend his shady pot business or put down the lady that interpreted a cash image as a personal photo. My point is that the filmmakers resorted to things that were misleading to paint LulaRoe in a bad light when that was completely unnecessary. That company and its owners did PLENTY to show themselves as amoral and criminal with plenty of evidence. Including the misleading stuff in the documentary just makes the REAL stuff less powerful, and that's the problem with most media these days. At times, it felt like the equivalent of Clickbait headlines.

As for some of the other topics in this last episode, it was crazy that the company issued a "No expiration date return policy" in the first place and even crazier for them to suddenly revoke it!!

I also thought the lady who wasn't a LuluRoe retailer or lawyer or journalist should NOT have been in this series at all. She was the equivalent of a nosy neighbor who doesn't have anything better to do with her time than obsess over LulaRoe online. Just strange and I don't care what she thinks. Stick to the interviews with the people involved: owners, the actual retailers (former and current), and with the former employees, because those were really interesting and revealing! Random, unrelated people aren't needed.

Overall, this was definitely an entertaining docuseries. I feel it could have done better in digging deeper into some of the stuff to separate fact from opinion/gossip, but I recommend this series overall, because these people are batty and what can I say? That makes for good TV. And the series did a great job of getting lots of insider footage and photos from events and in-office training calls, etc. They definitely dug up the dirt, so it was well done for the most part.
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