The main crux of Rafael Lozano-Hemmer's artwork is that they are interactive installations connecting many people together, binding the public into one consciousness. This premise was quite an interesting departure from the usual modus operandi of public art that is usually mysterious and garners nothing more than a glance from passersby. Each project is different and is adapted for each location, attracting large crowds. This documentary traces the entire development of Lozano-Hemmer's projects from conceptualisation to planning to installation, and also shows the impact on the community as entire crowds come to experience his installations. This gives a very comprehensive view of the projects and how they are ultimately collaborative in nature, rather than self-contained. By far, the most important thing is the amount of personal interaction, and this was shown all around the world.
