I have to rate this episode highly for cleverness, but I'm a Gen Xer and I've only seen 3 of the main 5 Hitchcock movies being referenced, and that's only because my mom loved Hitchcock (I've seen Rear Window, Psycho, and Vertigo). That 70s Show's main audience were people like my millenial niece who I am sure got NONE of them... if you don't get them the episode must have seemed weird. For instance, I've never seen The Birds, so those segments just fell flat. And I had forgotten how Jimmy Stewart turned the protagonist into a blonde in Vertigo, so I did not initially get that one... but still cleverness points get this one an 8... and the scene where Hyde plays Grace Kelly sneaking into the apartment in Rear Window but instead stealing beers is CLASSIC.