Beautifica 360 (2022 Music Video)
4/10
2010 wants it's screensaver back...
17 February 2024
The good: music was decent.

The bad: the music had no cohesion from one track to the next and no sense of overarching theme. The visuals looked dated and lacked a sense of purpose most of the time. (Not to mention incongruous to the "message" of "the beauty of life.") And on that note, what's with the narration? He just randomly throws out words of generic inspiration like "love." "joy." "kindness." "gratitude." If that was supposed to be meditative or uplifting, then yikes.

Overall, I was left underwhelmed, uninspired, and dare I say bored. There was no sense of harmony throughout the show and I would be hard pressed to see how the images even remotely complemented the "beautifica" theme that Hood was trying to convey. Hard pass.
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