"A Wild Hare" was nominated for the Academy Awards Best Animated Short Film, but was nudged out by the winner, MGM's June 1940 "The Milky Way" was the Academy Awards Best Animated Short Film, the first time Walt Disney, placing most of his resources on his feature films at the time, didn't earn an Oscar in that category. In fact he was shut out of the three nominated. Besides "A Wild Hare," MGM's "Puss Gets the Boot," a forerunner to Tom and Jerry cartoons, was the other nominee. In back of their minds the Academy voting members must have remembered the Disney look since "The Milky Way" resembles Walt's 'Silly Symphonies's' cartoons, which he ended in 1939.
The Rudolph Isling-directed "The Milky Way" has three kittens punished by their mother for losing their mittens while playing in the snow, to which they're sent to bed without their milk. They dream of going on a balloon space flight to the Milky Way, where all forms of milk is delivered and gulped down by the ravenous kittens. When they wake up, their mother regrets what she's done and prepares a dinner for them-of milk. The three kittens' stomachs churn just at the thought of milk.
MGM did a movie tie-in with the National Dairy Council, promoting "The Milky Way" with milk bottle caps as well as cards displayed in grocery store windows. The studio also advertised the cartoon on billboards alongside the National Milk Month logo.
The Rudolph Isling-directed "The Milky Way" has three kittens punished by their mother for losing their mittens while playing in the snow, to which they're sent to bed without their milk. They dream of going on a balloon space flight to the Milky Way, where all forms of milk is delivered and gulped down by the ravenous kittens. When they wake up, their mother regrets what she's done and prepares a dinner for them-of milk. The three kittens' stomachs churn just at the thought of milk.
MGM did a movie tie-in with the National Dairy Council, promoting "The Milky Way" with milk bottle caps as well as cards displayed in grocery store windows. The studio also advertised the cartoon on billboards alongside the National Milk Month logo.