The director believes he has a whale of a melodrama idea and after much pleading induces his company to stage the picture on credit. This they do. The director then takes the film to a motion picture buyer and tries to sell it to him. They go into the projection room and the picture is run off. It is a wild story, of a pretty girl, a black-mustached villain, a broad-shouldered hero and crooks that pass in the night. But somehow it fails to strike the pleasure of the prospective buyer. For he takes the film and throws it at the director. Entangled in the film, the director returns to his company, awaiting their pay. On the way the film catches fire and is burned up. Arriving at the studio, the director is assailed by his players and beaten unmercifully.